{"id":4001,"date":"2020-07-21T07:13:00","date_gmt":"2020-07-21T07:13:00","guid":{"rendered":"https:\/\/www.planet7casino.com\/?p=4001"},"modified":"2023-12-05T13:47:55","modified_gmt":"2023-12-05T13:47:55","slug":"how-to-start-your-own-casino-business","status":"publish","type":"post","link":"https:\/\/www.planet7casino.com\/planet-strategy\/how-to-start-your-own-casino-business\/","title":{"rendered":"How to Start Your Own Casino Business"},"content":{"rendered":"\n
With the surge of startup businesses this day in age, you might be wondering just how easy it is to set up a fully-functional casino company. Well, we can tell you now it is certainly not an easy task. It requires a lot of careful planning, research, maintenance, patience and of course \u2013 money. But, that doesn\u2019t mean it\u2019s next to impossible! In this article, we\u2019ll touch on some fundamental basics needed to start a land-based casino from the ground up, as well as what it takes to launch an online casino in the very lucrative yet expensive world of gambling.<\/p>\n\n\n\n
Starting Your Own Brick-and-Mortar Casino<\/h2>\n\n\n\n
Naturally, operating a land-based casino is going to cost you mammoth sums in comparison to an internet-based platform. However, if you do happen to have a few million tucked away in the bank, and you\u2019ve got a ruthless and proactive mindset \u2013 you might just be able to get away with it!<\/p>\n\n\n\n
#1 \u2013 The Legal Part<\/h3>\n\n\n
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Before you even think about putting a plan together, the first thing you need to do is to check whether it\u2019s actually legal to operate a casino in your area. All casinos are regulated by a specific gaming commission or gaming control board. These are also the gambling deities responsible for dishing out operating licenses, and who also regulate the gambling activities in your region\/state etc. On top of a license, there is a lengthy string of other major legalities which must be addressed. These include liability insurance, other licenses for things like alcohol, and several other factors which we\u2019ll detail as we go.<\/p>\n\n\n\n
#2 \u2013 The Plan<\/h3>\n\n\n\n
No successful business, operation or empire ever got to where it is without some kind of contingency planning. The thing is, when trying to execute and pull off such a big move as opening a casino \u2013 you really need to plan ahead, long into the future. The market is constantly changing, as are the rules, the games, and the people who play them \u2013 so keeping all of these factors in mind when setting up your business is essential. Not only that, but there are probably a few other people who will have the same idea at some point, and if you face some stiff competition, it\u2019s unlikely that you\u2019ll be able to keep the place ticking over. A good plan will account for every eventuality including marketing & PR, human resources, accounting, equipment, staff, security, maintenance, competitors \u2013 the list could really go on! <\/p>\n\n\n\n
#3 \u2013 Money, money, money!<\/h3>\n\n\n\n
It\u2019s all fair and well scoping out the first 2 points. But unless you were a highly successful entrepreneur before reading this, or just happen to have robbed a bank \u2013 the next thing you\u2019re going to need is money \u2013 and A LOT of it. The license fee alone will cost a minimum of $200,000 and even then, that\u2019s not taking into account the taxation system the license will be subject to. You\u2019ll also need funds for building the casino site including all of its interior circuitry, plumbing, and d\u00e9cor. Then you\u2019ll need to budget for staff salaries, promotions, software, and the products themselves such as gaming machines, poker tables, roulette wheels etc. Kitting out the place is going to be one of the most expensive processes. So you should have a plentiful budget, and also look for investor input.<\/p>\n\n\n\n
#4 \u2013 Marketing<\/h3>\n\n\n\n
Marketing is one of the most fundamental aspects of any successful business. When it comes to casino operators \u2013 there\u2019s a lot of competition out there both online and offline. So how do land-based casinos make sure they keep players coming back and not heading to the joint down the road? They pay close attention to what their \u201cenemies\u201d are offering, and make sure they come up with something far more enticing. For a startup company, proving you\u2019re the cr\u00e8me da la cr\u00e8me is going to be tough. That\u2019s why many casinos will hire SEO agencies, PR agencies, hand out flyers, free gifts, and push for media coverage as much as possible in the lead up to launching.<\/p>\n\n\n\n
#5 \u2013 Employees<\/h3>\n\n\n\n
Now that you have everything in place, it\u2019s time to appoint people to managed and handle the casino for you. These people come in the form of security staff, surveillance staff, pit bosses, dealers, cashiers, croupiers, waiters and waitresses, chefs, bar staff, valets, receptionists etc. Each one of these people will require their own gaming license issued by the relevant state regulator. They must also undergo a background check. This part is to make sure they have no criminal history or secrets which could be detrimental to your business and its overall reputation. You\u2019ll also need to hire technicians to maintain the machines from time to time, etc. Make sure that\u2019s something which stays in the long-term budget!<\/p>\n\n\n\n
#6 \u2013 Launch<\/h3>\n\n\n\n
Get those scissors ready to cut the big ribbon and make sure the paparazzi are present \u2013 because it\u2019s crunch time! Your opening day should be a memorable one for you, your staff and your soon-to-be precious guests. Making sure you have a grand opening is the surest way to make that happen. Think free drinks, welcome offers, competitions, live music, fireworks, magicians, and other forms of entertainment. This will leave a mark on anyone who is present for the big day. Remember, first impressions count. So this is your chance to shine and show the world just how fabulous your new casino is, as well as give punters a taste of what\u2019s to come!<\/p>\n\n\n\n
Starting Your Own Online Casino<\/h2>\n\n\n\n
We won\u2019t both listing every individual step for opening an online casino, simply because the processes are practically the same. Of course, it\u2019s going to cost you much less in comparison, but you will still require a lot of money to get it off the ground at first.<\/p>\n\n\n\n
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#1 \u2013 License, Website and Software<\/h3>\n\n\n
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So\u2026 we\u2019ve established the legal requirements for opening an online casino, and the fact you\u2019re going to need a ton of cash to get started. But you\u2019ll still need an operating license for your country, as well as a site for hosting the platform on. Researching website developers and reputable software providers to power the games are the first things to consider.<\/p>\n\n\n\n
Some tips for choosing a software provider are:<\/p>\n\n\n\n
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Check they are certified<\/li>\n\n\n\n
Find out what other casinos they work with<\/li>\n\n\n\n
Read up on client reviews<\/li>\n\n\n\n
Establish a cost<\/li>\n\n\n\n
Check their terms and conditions<\/li>\n\n\n\n
Make sure they have a technical support team<\/li>\n<\/ul>\n\n\n\n
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